![]() ![]() The estimated payout to Australian publishers has been well over $140 million each year, with both small and large media organizations benefiting from that revenue source. We now have two years of Australian experience to learn from. ![]() Australia’s groundbreaking law directly addresses this bargaining power imbalance. Attempts by media companies to receive some payment for their work have gone nowhere for years. Canada’s equivalent will probably become law in a few months and now governments in Britain, Brazil, Indonesia, New Zealand, South Africa and Switzerland are all considering similar laws.Īround the world, many journalism outlets are in crisis with advertising revenue plummeting while Google and Meta use their news content to attract users - and advertising dollars - without paying for it. By passing the law, California would be just one of many jurisdictions looking to emulate Australia’s News Media Bargaining Code, developed by the Australian Competition and Consumer Commission, which became law in 2021. The bill now goes before the state Senate. The money would come out of the platforms’ advertising revenue and the amount would be determined by arbitration. The publishers, in turn, would have to spend at least 70% of the fees they receive on journalists or support staff. The California Assembly recently voted in favor of journalism by supporting the proposed California Journalism Preservation Act (Assembly Bill 886), which would require social media companies to pay a “usage fee” to publishers for the news content that the platforms benefit from. ![]()
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